VendorShop Facebook shopping buyer behaviour survey 37% of respondents said they would buy from a facebook shop. But, if they had ‘liked’ the page this rockets to 62%. This data was part of recent survey released by VendorShop and Dublin City University. Data released by Facebook and Eventbrite over recent months already shows the value of a ‘like’ and this new data only serves to reinforce that.
The survey also shows that the US f-commerce market is more developed than other markets with 35% of facebook users aware of facebook shops and 40% willing to buy from them. By contrast, the UK market is relatively under-developed, with just 26% awareness and only 35% open to buying from them. What’s more the power of a ‘like’ is less effective in the UK market also with propensity to buy only increasing to 53% for people that had ‘liked’ a facebook business page.
Not only are likes very important in getting people to buy from facebook shop but not surprisingly trust was very important too. 20% of respondents indicated that security concerns were a reason for not buying, while 82% of people trusted a friend’s recommendation over company advertising. Trust has always been a key requirement of being successful with an online business and that’s no different for a facebook shop. A ‘like’ is simply another sign of trust displayed by a consumer, so not surprisingly it’s an important predictor of buying behaviour.
Additionally special offers and discounts were identified as the most popular way to encourage facebook users to make a purchase on facebook. This mirrors other data over the last 12 months by compete.com and IBM that also illustrates the power of promotions and discounts in driving buyer behaviour on facebook.
About the survey
The survey was conducted on behalf of VendorShop by Dublin City University. Over 200 people that had facebook accounts responded to an online questionnaire. Participants were primarily from the US, UK and Ireland. Download the fiull survey results – VendorShop Facebook shopping buyer behaviour survey
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